2 research outputs found
STREET FOOD TOUR EXPERIENCE, SATISFACTION AND BEHAVIOURAL INTENTION: EXAMINING EXPERIENCE ECONOMY MODEL
Purpose – This study examined whether and how the experience economy model can explain
street food tour experiences and the role of street food tour experiences on satisfaction
and behavioural intention.
Design/Methodology – Data were collected from online reviews to gain insight into actual
street food tour experiences. Quantitative content analysis was used to analyze textual
data.
Findings – Results indicated that the four realms of experience economy model could be
used to explain street food tour experiences. In addition, the fifth realm, exploration,
emerged in street food tour experiences. Positive street food tour experiences can lead to
satisfaction, intention to re-visit, and willingness to recommend.
Originality of the research – Interest in street food tours has increased, but there is
still limited understanding of their activities and tourists\u27 actual experiences. This
study explored an application of the four realms of the experience economy model in the
context of street food tours and an existing argument about the fifth realm beyond the
model. These issues remain the research gaps in food tourism research. The study provides
insight into the role of street food tours in tourism experiences, satisfaction, and
behavioural intention
Effects of package holiday information presentation on destination choice
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